Beta Psi Delta - Jaguars

Challenge:
Revitalize the Beta Psi Delta Jaguars' brand presence across social media and merchandise, establishing a cohesive visual identity that captures the organization's jungle-inspired energy while appealing to both core members and the broader student body.

Strategy:
Developed a grunge-inspired aesthetic that embodies the Jaguars' edgy, energetic spirit while creating flexible design systems that could scale from bold, aggressive styling to cleaner, more accessible interpretations. Prioritized member spotlights, community events, and collaborative feedback to ensure authentic representation of the organization's culture.

Creative Execution:
Served as photographer, designer, and social media strategist to create consistent content showcasing team events, sports standings, and activities. Designed annual merchandise collections offering dual aesthetic approaches - maintaining signature grunge vibes while providing streamlined, minimalist options to broaden appeal. This balanced approach allowed the brand to remain trendsetting while fostering inclusivity and school spirit.