Pirate Putt Putt

Challenge:
Rebrand mini golf from a children's activity into a legitimate social destination for young adults (22-32) seeking authentic "third spaces" to gather with friends.

Strategy:
Positioned Pirate Putt Putt as a community-driven experience that combines competitive putting with coffee culture - targeting the same demographic drawn to run clubs and curated hangout spots. The campaign directly addresses preconceptions about mini golf while emphasizing the magnetic, social nature of the venue.

Creative Execution:
Developed "Fun That Draws A Crowd" campaign featuring distinctive top-down aerial views of golfers naturally attracting crowds around them. Seasonal executions - from crocodiles lurking in water hazards to Santa surrounded by elves - demonstrate versatility while maintaining visual consistency. The tagline "Yes, it's mini golf. No, it's not what you think" flips expectations with wit and confidence.