UrbanGlide

Challenge:
Create a cohesive brand identity for a new eco-friendly bike and scooter rental service targeting tech-savvy urban explorers who value style, sustainability, and seamless city navigation.

Strategy:
Positioned UrbanGlide as more than transportation - a lifestyle brand that transforms urban commuting into adventurous city discovery. Developed brand attributes centered on modern minimalism, dynamic energy, and effortless mobility to appeal to environmentally conscious city dwellers seeking stylish, convenient alternatives to traditional transit.

Creative Execution:
Designed a complete visual identity system featuring a vibrant purple palette that evokes creativity and exploration, balanced with refined neutrals for sophistication. Created cohesive brand collateral including logo design and stationery that translates key attributes - modern, dynamic, smooth, effortless - into a clean, streamlined aesthetic aligned with sustainable values.